2018 12th China (Shandong) International Sugar, Wine and Food Fair

Shandong is a large province in China with a large population and a strong economy. It is also a major province in the production and consumption of sugar, alcohol, and food products. It has a superior investment environment and huge market potential. The industry has a saying: "He who controls Jinan controls Shandong, and he who controls Shandong controls the world." This has attracted the attention of numerous domestic and foreign businessmen. The Shandong International Sugar and Wine Fair has been cultivating the Qilu market for twelve years, held annually in Jinan in November. With the scale of the exhibition expanding year by year, the number of exhibitors and professional visitors has increased year by year, especially the year-on-year increase in overseas exhibition groups and domestic city exhibition groups. Some exhibition halls and booths have seen a "hot scene" where it is difficult to find a place. According to the questionnaire survey of exhibitors from the previous session, 92% of exhibitors achieved their expected results, truly realizing accurate and efficient docking between exhibitors and professional customers, building an important trading platform for various enterprises to develop multi-level markets, and powerfully promoting the vigorous development of China's sugar, alcohol, and food industry! I. Review of the Previous Session of the Shandong International Sugar and Wine Fair (I) Analysis of Exhibitors from the Previous Session 1. Statistics by Source Region: 1) 137 overseas enterprises from 16 countries or regions, accounting for 12% of the total number of exhibitors; 2) 14 domestic city exhibition groups with 306 enterprises, accounting for 27% of the total number of exhibitors; 3) 681 high-quality domestic enterprises from 21 provinces (cities), accounting for 61% of the total number of exhibitors. 2. Statistics by Product Category: 1) 517 food companies, accounting for 46% of the total number of exhibitors; 2) 438 beverage companies, accounting for 39% of the total number of exhibitors; 3) 91 beverage companies, accounting for 8% of the total number of exhibitors; 4) 57 packaging machinery and equipment companies, accounting for 5% of the total number of exhibitors; 5) 21 other companies, accounting for 2% of the total number of exhibitors. (III) Analysis of Audience Statistics from the Previous Session: 1. More than 60,000 professional visitors; 2. 17 trade matching events attracted 76 media outlets; 3. 46 professional visiting groups; 4. 216 VIP buyers participated in special trade matching events; 5. 500 professional buyers from Europe, America, Japan, South Korea, and other overseas regions came to visit; 6. 118 professional buyer express buses, radiating to 17 cities in Shandong Province and provinces such as Henan, Hebei, and Anhui; 7. 1240 people participated in the on-site audience survey, and 86% achieved or exceeded their expected visit results. (IV) Audience Data Statistics from the Previous Session: 1. Statistics by Audience Region: 2. Statistics by Audience Composition: During the three-day exhibition, businessmen gathered, and transactions were booming. Many well-known domestic and foreign brands participated, including Moutai, Xijiu, Guotai, COFCO Group, CP Group, Luzhou Laojiao, Fenjiu, Liuyang River, Jiugui Liquor, Baotu Spring, Baimiaoquan, Weilong, Wanda Mountain, Dali Garden, American FLASQ, Dutch Basma, LISELOTTE, Saint-Tuoshi, etc. International organizations such as the Sino-French Trade Promotion Association and the Asia-Europe Trade Development Association, as well as Guizhou Zunyi, Harbin, Heilongjiang, Shenyang, Liaoning, Yinchuan, Ningxia, Beihai, Guangxi, Guangyuan, Sichuan, Dazhou, Huai'an, Jiangsu, Xiangxi, Hunan, Ordos, Inner Mongolia, Yantai, Shandong, and Weifang all participated in the exhibition in the form of exhibition groups, bringing the latest products and the most promising investment promotion and cooperation projects, bringing many business opportunities for industry insiders. Various business matching activities were held during the exhibition, achieving good results in communication and cooperation. The 2017 Shandong International Sugar and Wine Fair had an exhibition area of 42,000 square meters, with 1124 exhibitors, equivalent to 1465 international standard booths, an increase of 8.9% compared to 2016. It is currently the largest, highest-grade, and most effective professional Brand Sugar and Wine Food event in northern China. III. Scope of Participation in the Shandong International Sugar and Wine Fair: (I) Food: Meat products, dairy products, seasonings, leisure foods, health foods, convenience foods, health supplements, frozen foods, canned foods, bee products, and various imported foods. (II) Beverages: Baijiu, beer, yellow wine, fruit wine, rice wine, wine, health wine, and various imported wines. (III) Drinks: Drinking water, coffee, cold drinks, fruit juice, carbonated drinks, lactic acid drinks, and various functional drinks. (IV) Packaging Machinery and Equipment: Packaging technology and equipment, food and beverage production and processing technology and equipment, freezing and refrigeration equipment, handling and logistics equipment, inkjet printing, labeling, sealing, and packaging and machinery equipment. IV. Audience Invitation for the Shandong International Sugar and Wine Fair: (I) Target for Organizing Professional Audiences: Focus on inviting international traders in the wine and food industry from countries along the Belt and Road. Domestically, the focus is on inviting distributors, wholesalers, buyers, investors, retail chain enterprises, and representatives of business offices and business institutions stationed in Shandong to attend the exhibition and conduct negotiations. 1. Estimated domestic audience: 50,000 people 2. Estimated overseas audience: 800 people 3. Estimated VIP professional audience: 300 people 4. Estimated professional purchasing groups: More than 50. (II) Publicity and Promotion Measures 1. Advertising Media Publicity: (1) Professional media: More than 100 media outlets in the field, including official websites, industry magazines, portal websites, and industry public accounts. (2) Mass media: Nearly 40 media outlets, including newspapers, magazines, radio, television, and outdoor media. (3) New media: More than 60 new media outlets, including Toutiao, WeChat, Weibo, and big Vs. 2. Targeted Organization and Invitation: (1) Jointly promote with the government and industry associations in key regions. (2) Open professional buyer express buses to cover professional markets in Shandong Province and surrounding provinces and cities. (3) 300,000 latest professional audience databases, with dedicated personnel for targeted invitations. (4) Implement VIP professional audience policies, providing cash and board and lodging subsidies. (5) Targeted promotion and invitations to similar large-scale exhibitions at home and abroad. 3. International Promotion: (1) Cooperate with foreign business websites to promote through text links, banner ads, etc. (2) Publish exhibition promotions in overseas trade magazines. (3) Conduct targeted personal invitations to overseas target audiences. (4) Carry out overseas audience organization activities through overseas relevant industry associations, chambers of commerce, business offices of embassies and consulates in China, and international travel agencies. V. Supporting Activities of the Shandong International Sugar and Wine Fair (I) Press Conference of the 12th Shandong International Sugar and Wine Fair (II) Summit Forum - "New Products, New Channels" (III) International Pavilion - "One-on-One Business Matching Meeting" (IV) Special Promotion Meeting - International and City Exhibition Groups (V) Closed-Door Meeting - "China's Food Brand Building and Regional Cooperation" (VI) High-Level Forum - "Transformation of Small and Medium-sized Enterprises and E-commerce Marketing" In addition, the organizing committee will set up tasting areas, negotiation areas, and competition areas on site to provide visitors and buyers with on-site product experiences, allowing product functions, taste, culture, and Brand elements to directly face producers, buyers, and consumers, enabling unimpeded communication between production and sales. VI. Exhibition Hall Planning of the Shandong International Sugar and Wine Fair 1B, Packaging Machinery and Equipment and Comprehensive Food Exhibition Hall 1C, International Comprehensive Exhibition Hall 1D, Warehousing and Cold Chain Logistics Exhibition Hall 2B, Fine Food Exhibition Hall 2C, VIP and City Exhibition Group Exhibition Hall 2D, Fine Wine, Wine, and International Spirits Exhibition Hall 3B, City Exhibition Group Exhibition Hall 3C, International Exhibition Group Exhibition Hall 3D, Comprehensive Exhibition Hall   Type Specification Exhibition Hall and Fees 1B/1C/1D 2B/2C/2D 3B/3C/3D Standard Booth 9㎡ (3m×3m) Standard Booth: 4800 yuan/unit Simplified and Special: 5800 yuan/unit Simplified and Special: 6800 yuan/unit Luxury: 8800 yuan/unit Standard Booth: 6800 yuan/unit Simplified and Special: 7800 yuan/unit Special Booth 36㎡ and above 600 yuan/㎡ 1000 yuan/㎡ 800 yuan/㎡ Notes 1. Standard booths: Divided into standard booths, simplified and special booths, and luxury booths. Specific configurations can be found in the effect diagram, which are uniformly produced and installed by the organizing committee. 2. Special booths: The organizing committee only provides bare land. Exhibitors design, build, and configure the relevant items needed for the exhibition themselves. For special booths, the construction drawings must be submitted to the organizing committee 10 working days in advance and approved by the organizing committee before construction can begin. (II) Booth Construction Effect Diagram: Luxury Booth, Simplified and Special Booth, Standard Booth (III) Payment Method: The organizing committee's only designated account Account Name: Shandong International Convention and Exhibition Management Co., Ltd. Account Number: 7377010182600040781 Bank: China CITIC Bank Jinan High-tech Branch Note: 1. This account only accepts RMB remittances. For foreign currency payments, please purchase foreign currency in advance. The amount fluctuation caused by exchange rate differences shall be borne by the exhibiting enterprises themselves. 2. Enterprises that need to issue invoices should remit money using the company's public account. VIII. Participation Process of the Shandong International Sugar and Wine Fair Application for Booth → Submission of Materials → Confirmation of Booth → Financial Remittance → Preparation for Participation → Participation on Time