Shandong is a province with a large population and a strong economy in China. It is also a large province in the production and consumption of sugar, wine and food. It has an excellent investment environment and huge market potential. It attracted the attention of many domestic and foreign merchants. Shandong International Sugar & Liquor Fair has been deeply cultivating the Qilu market for 12 years and is held in Jinan every November. As the scale of the exhibition expands year by year, the number of exhibitors and professional visitors is increasing year by year, especially overseas exhibition groups and domestic city groups are increasing year by year, and some exhibition booths have become popular. According to the survey questionnaire of the last exhibitor, 92% of the exhibitors have achieved the expected results. It has achieved accurate and efficient docking between exhibitors and professional customers, and has established an important trading platform for various types of enterprises to develop multi-level markets. China's sugar and wine food industry is booming!

I. Review of the last session of Shandong International Sugar and Liquor Fair

(I) Analysis of previous exhibitors

1. Statistics by source region:

1) 137 overseas companies in 16 countries or regions, accounting for 12% of the total number of participating companies;

2) 306 pavilion companies from 14 domestic city pavilions, accounting for 27% of the total number of exhibitors;

3) 681 domestic high-quality companies in 21 provinces (cities), accounting for 61% of the total number of participating companies.

2. Statistics by product category:

1) 517 food companies, accounting for 46% of the total number of exhibiting companies;

2) 438 wine companies, accounting for 39% of the total number of exhibiting companies;

3) 91 beverage companies, accounting for 8% of the total number of exhibiting companies;

4) 57 packaging machinery equipment enterprises, accounting for 5% of the total number of exhibitors;

5) 21 other companies, accounting for 2% of the total number of exhibiting companies.

(3) Statistical analysis of the previous audience:

1. More than 60,000 professional visitors;

2. 17 business matchmaking activities attracted 76 media;

3. 46 professional visiting groups;

4. 216 VIP buyers, participating in special business matching activities;

5,500 professional buyers from Europe, America, Japan, Korea and other overseas regions came to visit;

6, 118 professional buyers through trains, covering 17 cities in Shandong Province and Henan, Hebei, Anhui and other provinces;

7,1240 people received on-site audience surveys, 86% of which met or exceeded the expected visit effect.

(4) Statistics of the last audience:

1. Statistics by audience area:

2. Statistics by audience composition:

During the three-day exhibition site, merchants gathered and the transactions were hot, including Moutai, Xijiu, Guotai, COFCO, Chia Tai Group, Luzhou Laojiao, Fenjiu, Liuyanghe, Jiujiuquan, Baotuquan, Baimaiquan, Weilong , Wandashan, Dali Garden, American FLASQ, Dutch Basma, LISELOTTE, Shengtu Shi and many other well-known domestic and foreign brands to participate in the exhibition, China-French Trade Promotion Association, Asia-Europe Trade Development Association and other international organizations and Zunyi, Harbin, Heilongjiang , Shenyang, Liaoning, Yinchuan, Ningxia, Beihai, Guangxi, Guangyuan, Sichuan, Dazhou, Huaian, Jiangsu, Xiangxi, Hunan, Ordos, Inner Mongolia, Yantai, Shandong, Weifang and other places all participated in the form of exhibition groups, bringing the latest products and the most promising investment The cooperation projects have brought many business opportunities to the industry. During the exhibition, various business docking activities were carried out and good communication and cooperation results were achieved. The 2017 Shandong International Sugar and Liquor Fair exhibited an area of ​​42,000 square meters, with 1,124 exhibitors, equivalent to 1465 international standard booths, an increase of 8.9% compared to 2016. It is currently the largest, highest grade, and best effect in northern China. Professional brand sugar and wine food event.

3. Exhibiting scope of Shandong International Sugar and Liquor Fair:

(1) Food: meat products, dairy products, condiments, snack foods, health foods, convenience foods,

Health nutrition, frozen food, canned products, bee products and various imported foods.

(2) Drinks: white wine, beer, rice wine, fruit wine, rice wine, wine, health wine, and various kinds of wine

Sip.

(3) Drinks: drinking water, coffee, cold drinks, fruit juice, carbonic acid, lactic acid and various functional drinks.

(4) Packaging machinery and equipment: packaging technology and equipment, food and beverage production and processing technology and equipment, refrigeration and refrigeration equipment, handling logistics equipment, coding, labeling, sealing, sealing and other packaging and mechanical equipment.

4. The invitation of Shandong International Sugar and Liquor Fair:

(I) Professional audience organization goals:

International traders of the alcoholic food industry from countries along the Belt and Road will be invited. The country mainly invites industry dealers, wholesalers, buyers, investors, retail chain enterprises, Shandong Commercial Department and commercial organizations in Shandong province and surrounding provinces and cities to attend the exhibition and negotiate.

1. Expected domestic audience: 50,000 people

2. Expected overseas audience: 800 people

3. Expected VIP professional audience: 300 people

4. Estimated professional procurement group: more than 50.

(2) Publicity and promotion measures

1. Advertising media promotion:

(1) Professional media: Official websites, industry magazines, portals, industry public accounts, and more than a hundred fields of media.

(2) Mass media: newspapers, magazines, radio, television, outdoor and other nearly 40 media.

(3) New media: More than 60 new media such as Toutiao, WeChat, Weibo, and Big V.

2. Oriented organization invitation:

(1) Joint promotion by government and industry associations in key areas.

(2) Opening a through service for professional buyers, covering the professional markets in Shandong and surrounding provinces.

(3) The latest database of 300,000 professional visitors.

(4) Implement VIP professional audience policy, and provide cash and accommodation subsidies.

(5) Targeted promotion invitations for similar large-scale exhibitions at home and abroad.

3. International promotion:

(1) Cooperate with foreign business websites and promote through text links and banner advertisements.

(2) Overseas trade magazines for exhibition promotion.

(3) Invite targeted invitations to overseas target audiences.

(4) Organize overseas visitor organization activities through overseas related industry associations, chambers of commerce, commerce offices of embassies and consulates in China, and international travel associations.

V. Supporting Activities of Shandong International Sugar and Liquor Fair

(1) The 12th Shandong International Sugar and Liquor Conference

(II) Summit Forum-"New Products, New Channels"

(3) International Pavilion-"One to One Business Matchmaking"

(4) Special Promotion-International and Urban Pavilion

(5) Closed Session-"Chinese Food Brand Construction and Regional Cooperation"

(6) High-level Forum-"Transformation of SMEs and E-commerce Marketing"

In addition, the organizing committee will set up tasting areas, negotiation areas, competition areas, etc. on the site to provide visitors and buyers with on-site product experience, so that the product's functions, tastes, culture, brand and other elements directly face the manufacturers and buyers And consumers, so that there is no obstacle in communication between production and marketing.

Six, Shandong International Sugar and Liquor Exhibition Hall planning

1B, Packaging machinery and equipment and comprehensive food exhibition hall

1C, International Comprehensive Exhibition Hall

1D, warehousing and cold chain logistics exhibition hall

2B, Fine Food Exhibition Hall

2C, VIP and city exhibition halls

2D, boutique wine, wine and international spirits exhibition hall

3B, City Pavilion Exhibition Hall

3C, International Pavilion Exhibition Hall

3D, comprehensive exhibition hall

Exhibition halls and fees 1B / 1C / 1D2B / 2C / 2D3B / 3C / 3D standards

Stand 9㎡ (3m × 3m) Standard exhibition: 4800 yuan / piece

Jane: 5800 yuan / a Jane: 6800 yuan / a

Luxury: 8800 yuan / piece Standard exhibition: 6800 yuan / piece

Jane: 7800 yuan / special booth 36 square meters starting from 600 yuan / ㎡1000 yuan / ㎡800 yuan / ㎡ Remarks 1. Standard booth: There are three types of booths: standard exhibition, simple exhibition and luxurious exhibition. For details, please refer to the effect The pictures are uniformly produced and installed by the organizing committee.

2. Special booth: The organizing committee only provides bare space, and exhibitors design, build and configure it

For the exhibits required for the exhibition, the booth must be provided with the construction drawing 10 working days in advance. (II) Effect drawing of booth construction: luxury booth, simple booth, standard booth

(3) Payment method: the only designated account of the organizing committee

Account Name: Shandong International Convention and Exhibition Management Co., Ltd.Account No .: 7377 0101 8260 0040 781

Bank: CITIC Bank Jinan High-tech Branch

Note: 1. This account only accepts RMB remittance. Please pay for foreign currency purchase first. The fluctuation of the amount due to the exchange rate difference shall be borne by the exhibitors.

2. For companies that need to issue invoices, please use the company's public account for remittance.

Participation process of Shandong International Sugar and Liquor Fair

Apply for a booth → Submit information → Determine a booth → Financial remittance → Prepare to participate → Participate on time